Is Digital Marketing right for my business?
We are here help you answer this question because we believe that no hard earned dollars should be spent on google ads or facebook ads unless it can add value to your business. We will identify what is right for your unique business and direct you on the path of fastest growth.
We are a small independent pay-per-click marketing team, so we give you 100% effort and energy to support you drive your business goals. We become an extension of your team with the aim of making your life easier, not harder. We proactively support your business through clear & simple campaign planning, execution and reporting.
Our digital growth strategy focuses on these key areas
The Customer Journey
Google has identified that the customer decision journey is not linear & the middle is quite messy — it's a complex space between triggers (ads or brand exposure) and purchase, where customers are won and lost".
We strive on understanding your customer journeys and we always take a tailored approach for your unique business goals.
Customer Lifetime Value
We don’t just focus on acquisition & growth but we create value by helping you grow your customer’s lifetime value.
Being able to nurture relationships with existing customers should be a primary focus so the entire customer experience should be considered.
Geo-Targeting
New age digital marketing is about efficiently targeting the right geographic when they’re actively searching for your service/product.
We only bid on users who searches selected keywords that are within an agreed radius to your business. This assures we are only serving to relevant leads and improving the campaign’s ROI.
Test & Learn Approach
We don’t just put our finger up in the air for direction. We make
data-driven decisions to drive the best results.
We work together and A/B test everything from ad copy, ad type, creative, ad platform, audiences and budgets.
Audience Growth
Understanding your target market’s interest and behaviour is key to effective targeting and finding new customers.
When retargeting existing customers, we encourage building audiences based on your customer lists. We can also build solid lookalike audiences from these list.
Channel Growth
We’ve worked on million dollar budgets to small business budgets and have generated success by looking at growth from a multi-channel perspective. We analyse all channel performance and allocate spend & time to achieve the best return for your brand to grow.