Types of Google ads to grow your business

Google Advertising Channels
 

Google offers a range of products to help businesses grow their brands and increase sales. Google Ads provides various advertising options such as Google Search text ads, Google Shopping Ads, Google Business Ads, YouTube, and Gmail ads which enable businesses to attract more relevant traffic to their websites and increase sales. Overall, utilising these Google products can help businesses grow their brands and drive sales.

 

Google Search Text Ads

 
 

Google Search text ads appear above or below Google's organic search results, allowing businesses to target specific keywords and attract more relevant traffic to their website.

With advanced targeting options, such as location and demographics, businesses can reach their ideal customers more effectively and grow their leads and sales.

 
 

Google Business Profile Ads

 
 

Google Business Profile is a free tool that enables businesses to create a public profile, making it easier for potential customers to find their business on Google Maps and search results. With Google Ads, businesses can advertise their products or services to potential customers who are searching for specific keywords.

By combining a well-optimized Business Profile with Google Business Ads, businesses can increase their visibility, attract more relevant traffic, and ultimately grow their sales.

 
 

Google Shopping Ads

 
 

Google Shopping Ads is an advertising platform for e-commerce businesses that want to grow their sales. These ads appear at the top of Google search results, displaying product images, prices, and other relevant information.

By targeting specific product keywords based on the business’s product feed, businesses can attract more relevant traffic to their website and increase sales. You can also target specific audiences based on their shopping behaviour, location, and device type, making it easier to reach their ideal customers