Nonprofits Google Ads Grant

Are you a charity or a non-profit?

Did you know you have a free $10,000USD per month on Google ad spend you can use to increase your traffic to your website?

Here are some points on how we can help your charity take advantage of the Google Ads grant:

  1. Assess eligibility: The first step is to determine if the charity is eligible for the Google Ads grant program by reviewing the eligibility criteria.

  2. Apply for the grant: If the charity is eligible, the agency can assist in completing the application process, including providing the necessary documentation.

  3. Develop a strategy: Once the grant is approved, the agency can develop a customized digital marketing strategy that aligns with the charity's goals and objectives.

  4. Keyword research: Conduct keyword research to identify the most relevant keywords to target for the charity's cause and create targeted ad groups.

  5. Ad creation: Develop compelling ad copy and design creative assets that align with the charity's brand identity and messaging.

  6. Campaign setup: Set up the campaign in Google Ads and optimize the settings to maximize the budget and ensure that the campaign meets the grant requirements.

  7. Monitoring and optimization: Continuously monitor the campaign's performance and make adjustments to optimize performance, including adjusting bids, refining targeting, and testing new ad variations.

  8. Reporting: Provide regular reporting to the charity to showcase the results of the campaign, including metrics such as impressions, clicks, conversions, and ROI.

  9. Consulting: Offer ongoing consulting to the charity on best practices and strategies to maximize the impact of the Google Ads grant.

Overall, charities can leverage the Google Ads grant program to increase their visibility, drive more traffic to their website, and raise awareness and support for their cause.

Who’s Eligible?

To request a Google for Nonprofits account, you must be a nonprofit charitable organization in good standing, and meet the full eligibility requirements in your country.

Please note, some types of organizations are not eligible and will not be verified. Please confirm your organization is:

  • Not a governmental entity or organization

  • Not a hospital or healthcare organization

  • Not a school, academic institution, or university

Find more details of the non-profits grant here on Google.

We’ve helped other charities take advantage of this Google ads grant. Contact us to see how we can help you.