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Before we take on a new client, we look at three things. First, is there a genuine growth opportunity? If we don't see a clear path to delivering strong, measurable results, we'll tell you upfront rather than take your money. Second, are the foundations in place, or is the business willing to build them? Growth doesn't work without solid tracking, a converting website, and a clear value proposition. Third, is there alignment on how we work? We do our best work with clients who value long-term, data-driven growth over quick fixes. We say no to more businesses than we take on, because that's how we deliver consistently for the clients we do work with.