Paid Search Advertising (Pay per click)

 Paid Search Advertising (Pay per click)

Be seen at the right time—when people are actively searching for what you offer.

Paid Search (also known as Google Ads or Search Engine Marketing) is one of the most effective ways to reach potential customers who are already searching for products or services like yours.

Business Growth

But here’s the truth: Paid Search isn’t for every business.
Not all industries or product types can generate a positive return on investment through this channel. That’s why we don’t jump straight into running ads—we start by assessing your business, goals, competitors, and budget to see if Paid Search is the right fit.

What We Do

  • Campaign Strategy & Setup

    Campaign Strategy & Setup

    We research your market, target keywords, and competitors to build campaigns tailored to your goals.

  • Ad Copy & Creative

    Ad Copy & Creative

    Clear, compelling ads that drive clicks and conversions.

  • Landing Page Guidance

    Landing Page Guidance

    We provide recommendations (or work directly with your team) to make sure visitors are more likely to take action once they land on your site.

  • Budget Management

    Budget Management

    We work with your budget—big or small—to get the most value for every dollar spent

  • Ongoing Optimisation

    Ongoing Optimisation

    We constantly refine your campaigns using real-time data, reducing waste and improving performance over time.

Why It Works (When It’s Right)

Why It Works (When It’s Right)

Paid Search is powerful because it connects you with people who are ready to act. But if your product has low margins, your industry is hyper-competitive, or your website isn’t ready to convert traffic, we’ll tell you that upfront.

Our goal is simple: Make sure your marketing spend drives measurable results—not just clicks.

Let’s find out if Paid Search is right for you.
Get in touch and we’ll assess your current position and outline the best path forward—whether that’s running ads or focusing efforts elsewhere.

Paid Search FAQs

  • We tailor budgets to your business goals—starting small and scaling once results are proven.

  • Not every business sees a strong ROI from Paid Search. We assess your product, margins, and competition before recommending it.

  • Google Ads is paid traffic that starts immediately. SEO builds organic traffic over time. Both can work together depending on your goals.

  • Results can come within days, but true performance comes from ongoing testing, optimisation, and budget alignment.