Case Study: Profiterole Patisserie – Driving Growth with Email & Paid Social

TL;DR – Key Results Over 6 Months:

  • Email list grew from 2,630 to 11,109 subscribers

  • Revenue increased by 56%

Achieved through consistent email marketing and new customer acquisition via Meta ads

Client Overview

  • Business Name: Profiterole Patisserie

  • Industry: Cakes & Café

  • Location: Sydney, Australia

Services Provided: Email Marketing, Paid Social Advertising

Our Strategy

Email Marketing

  • List Building & Segmentation

    • Updated email capture at checkout

    • Added on-site email pop-up with partner birthday fields

    • Set up automated birthday reminders for cakes

  • Campaign Execution

    • Planned, created and scheduled 2–3 emails per month

Focused on key moments: seasonal events, last-minute delivery, and bestsellers

Paid Social (Meta Advertising)

  • Creative Strategy

    • Launched always-on and seasonal campaigns across Facebook & Instagram

    • Focused on showcasing Profiterole’s unique offering with clean, engaging visuals

  • Customer Acquisition

    • Targeted new audiences in Sydney likely to be celebrating birthdays, anniversaries or gifting

The Results

  • Email Subscribers:
     Grown from 2,630 to 11,109

  • Revenue Impact:
     56% increase in total revenue after 6 months

Why It Worked

We focused on two highly effective, scalable channels:

  • Email, which became a low-cost, high-return channel for customer retention and upsell

  • Paid Social, which drove consistent traffic and new customers with clear messaging and strong visual creative

No gimmicks. Just smart strategy, consistency, and clear targeting.

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